ADVERTISING

Market research, technical specification, rate card, destination guide and publishing schedule

The inflight magazine for Brussels Airline

Brussels Airlines meets the needs of a new generation of travellers providing flexibility, service and time saving for business travellers, and the lowest fare guarantee for price conscious travellers.

Potential readership 1.5 million per issue
Frequency Monthly
Inflight distribution In all cabins/classes
External distribution In all Brussels Airlines lounges

THE MAGAZINE

b.there! magazine provides a unique and unparalleled environment for you to reach your target audience cost effectively.

Every issue of b.there! magazine is packed full of interesting, engaging and relevant information about Brussels Airlines destinations. There’s something for everyone from the short haul business traveller to the family on holiday and the long haul adventure seeker. To cater for all our passengers the magazine is multilingual with French and Dutch summaries of the English features.

b.there! also has city guides taking our readers on a journey of discovery across different locations in destinations across the Brussels Airlines network.

b.there! is a handy reference guide to passengers showcasing the latest products, promotions and offers available from Brussels Airlines. Other editorial elements include current affairs, fashion, design, travel, a diary of events, media reviews, photo stories, restaurant reviews, handpicked hotels, stylemaker profiles, art & culture, architecture, technology business profiles and property.

Inflight media is a unique way to provide a powerful advertising message

Why inflight?

A Growing Media With a growth of over 50% in advertising spend over the last 2 years, more people are recognising inflight as a way to provide a powerful advertising message A Growing Readership In Europe alone last year, 750 million people flew on 6 million flights – with an increase in low cost airlines and a competitive market– people are finding it more affordable and more convenient to travel by air for both business and short breaks A Captive Audience Inflight offers an engaging environment where readers are more likely to absorb and recall information High Impact Frequent flyers trust the magazine because they trust their airline. By repeating your advertising message you will also become a familiar part of their routine.

Open minds Many affluent corporate travellers use their time on board as down time in their schedules when they are making lifestyle decisions on their next purchase, investment or vacation Key decision makers Business travellers are the world’s influencers and decision makers. They are sophisticated busy people, often extending their trips to be joined by friends or family Lifestyle choices Inflight is the best way to reach both household and decision makers elbow to elbow Active consumers Low cost travellers spend twice as much per day as regular holiday makers

THE AIRLINE

Brussels Airlines offers two unique ticket options:

For the economic, flexible, time-friendly European travel	Great flights to over 50 European cities at low prices

• Winners of the Short Haul Airline 2007 and Long Haul Airline 2007 at the TM Travel Awards 2007
• Brussels Airlines is the flagship airline group flying to and from Belgium accessing over 50 European destinations as well as intercontinental networks
• Whether travelling for Business or for leisure the airline offer their customers a modern, reliable, punctual, caring and innovative service with a smile
• With over 300 flights in and out of Brussels Airport daily Brussels Airlines is the leading airline group in Belgium carrying 40% of all airport traffic

WHERE WE FLY

Brussels Airlines offers more than 50 premium European destinations including major European capitals and business destinations, as
well as the sunniest of tourism regions.
On almost all routes, Brussels Airlines has more daily connections from Brussels Airport than any competitor.

Europe AUSTRIA Vienna BELGIUM Brussels CZECH REPUBLIC Prague DENMARK Copenhagen FINLAND Helsinki FRANCE Lyon, Marseille, Nice, Strasbourg, Toulouse GERMANY Berlin, Frankfurt, Hamburg, Munich GREECE Athens HUNGARY Budapest ITALY Bari, Bologna, Cagliari, Catania, Florence, Milan, Naples, Rome, Turin, Venice MOROCCO Casablanca NORWAY Oslo POLAND Krakow, Warsaw

PORTUGAL Faro, Lisbon, Porto RUSSIA Moscow SLOVENIA Ljubljana NEW! SPAIN Barcelona, Bilbao, Madrid, Malaga, Seville, Palma de Mallorca SWEDEN Gothenburg, Stockholm SWITZERLAND Geneva UNITED KINGDOM Birmingham, Bristol, London Gatwick, London Heathrow, Manchester, Newcastle Africa Abidjan, Banjul, Bujumbura, Conakry, Dakar, Douala, Entebbe, Freetown, Kigali, Kinshasa, Luanda, Monrovia, Nairobi, Yaounde China Beijing India Chennai, Delhi, Mumbai North America New York, Chicago and 37 connecting codeshare flights Middle East & Gulf region Tel Aviv, Abu Dhabi and Dubai

For further information on production please contact: Antonia Ferraro | Tel: +44 (0) 207 613 6974 Email: antonia.ferraro@ink-publishing.com

CREATIVE SOLUTIONS

Advertorials are creatively tailored to blend in to their editorial surroundings. When produced to a high standard they engage and involve the reader, and deliver an endorsed message using the voice of the ‘host’. Advertorials are used to communicate using more seductive detail, talk directly to relevant audiences and include information that is relevant, of interest and alluring to the reader. They can be used to add a strategic extension to your existing campaign, and create ‘time sensitive advertising’ to link and associate with current calendar events. Competitions can be included to drive to call to action, and there is also the opportunity to create new original images via commissioned photo shoots, (please request our advertorials presentation to see some examples).

PRODUCTION SCHEDULE 2008

b.there! is published on behalf of brussels airlines by INK Publishing, 141-143 Shoreditch High Street, London E1 6JE

For advertising enquiries please contact
Anna Szpunar +44 207 749 2343
Fax: +44 20 7613 8778
ink-publishing.com
brusselsairlines.com